The logistics landscape is shifting as two major Chinese players make strategic moves. SF Airlines, the cargo arm of S.F. Holding, is aggressively expanding its global airfreight network, while its sister company Kerry Logistics faces an identity overhaul following parent company SF Holding's decision to retire the "Kerry" brand by late 2024.
SF Airlines Soars with New Routes and Fleet Growth
SF Airlines has quietly emerged as Asia's largest freighter operator, now operating 95 cargo planes. Recent months saw the airline launch critical routes connecting Shenzhen to Rio de Janeiro (Brazil), Cairo (Egypt), and Lagos (Nigeria) – strategic moves to capture growing e-commerce demand between China and emerging markets.
Industry analysts note this aligns with China's "Belt and Road" infrastructure push. "SF is positioning itself as the backbone for cross-border SME shipments," says logistics consultant Zhang Wei. "Their mix of chartered flights and commercial belly capacity provides cost flexibility competitors lack."
Why Kerry Logistics is Losing Its Name
The rebranding of Kerry Logistics to "SF Logistics International" marks the end of a 40-year legacy. The change follows SF Holding's full acquisition of Kerry Logistics in 2023. While the "Kerry" name disappears, executives emphasize continuity:
Existing contracts and service standards remain unchanged
Global network of 500+ facilities will expand, not consolidate
Focus shifts to integrated "air-to-last-mile" solutions leveraging SF Airlines' capacity
"Retiring the Kerry brand isn't about erasing history – it's about creating a unified front for cross-border logistics," explains SF Holding VP Li Ming during a recent investor call.
What This Means for Shippers
For businesses moving goods between Asia and emerging markets:
- Airfreight options increase: SF Airlines' new routes reduce reliance on crowded Middle Eastern hubs
- Tech-driven customs clearance: SF's proprietary blockchain tracking system now integrates with 15+ African customs agencies
- Pricing volatility expected: Industry watchers predict rate wars as SF's expansion pressures DHL and UPS in secondary markets
